The reputation of your business website lies in its custom design that ensures strategic CTA (Call To Action), friendly navigation, strong social engagement and clear value proposition. A custom web design company ensures that your website is the mirror image of your business while incorporating specific programming, strategy, marketing and execution of design. Analyzing your business goals is vital in this context so that the digital asset can be appealing to global audience while being discoverable on search engine and business centric.
The website design is created to give the best impression at the first glance with suitable color palette. The major portions are highlighted with bold (not gaudy) colors while neutral color is used for the other sections, in a way a perfect contrast is created so that visitors don’t feel confused with the interface and find what they seek for. Emphasize is also given to the main display picture, the company logo, banner as well as the flash-powered animation and side bar images or contents. Another vital thing is to use readable fonts that are simple and or user-friendly size.
The idea is to put your second best foot in front of the audience that is adding compact description and minimal number of tabs. Instead of putting an essay of information, a highlighted idea is given on the home page with limited (major) options on the navigation bar. Avoid using too much pictures or videos, but keep it simple with some pictures or other media that represent your business.
Professional contents with good choice of words get more acceptability than too much flowery contents. Contents having proper usage of keywords with a business-centric tone are to-the-point and ensure better SEO so that the website is listed among the top results. All the contents are properly revised and proof-red before launching it finally. Space for visitor feedback will make your website customer-friendly.
The custom web design services ensure smooth navigation and easy interaction with customers. For which the following features are added -
An easy to pronounce and memorize domain name having relevance to your business is suggested so that visitors never find difficulty while searching for it.
The interface should clearly indicate the different options and what users would find there. Primary options should be more obvious than the secondary options which users do not generally search for.
Proper bug fixes are done to reduce the loading time, which ensure that the customers do not press the “exit” or “back” button. Again, too much multimedia and plug-ins make the site load slowly and customers would hardly wait for that.
The website contents are updated regularly and new efficient features are added from time to time to suit the demand of the customers. With a comment or feedback section, users will be assured that their suggestions and queries are addressed properly.
Be it a travel website or an e-commerce site, a business website or finance-based website, visitors should always have the transparency of your business address and contact source. With contact number and email id, many businesses offer social media buttons.