E-Commerce Website Designing And Development To Attract More Buyers
With the ever-increasing pace of life and the ever-decreasing time to relax, e-commerce sites are on rise, leaving behind the conventional stores on the run. While the best e-commerce sites like Amazon and Redmart are dominating the online market, it is a matter to consider that there are other potential e-commerce websites which do not get the attention as they deserve. The reason is quite simple –they lack proper SEO or their allover website designing do not appeal to the global audience. A cutting–edge web designing integrated with strategic development is the key to success, discoverability and functionality of an e-commerce website.
Strategies Of B2C Website
Starting from the purchase cycle to search tab customization, copying ads to put compact descriptions of products and tracking revenues, the e-commerce web designing and developing emphasizes on the following features to include on the site -
- A responsive design that is compatible on all mobile devices including Smartphones, Tablets, Laptops etc.
- Proper communication features for better conversation rate with customers, thereby, ensuring more online purchases.
- Latest technology with bug fixes for fast and smooth browsing right from homepage to checkout page.
- Cataloguing products in user-compatible way regardless of basic commodities or custom goods.
- Well optimized CMS to update ads, posts, banners, pages and categories easily.
- Promotions and SEO to make site discoverable.
Strategies Of B2B Website
Business-To-Business E-Commerce sites are more digital and rational with multiple decision makers among multiple businesses aiming for long-term relationships. These websites are made compatible with all devices and browsing experience is faster to load the categories, contents and products. With catalogue configuration, these websites let customers ask for quote while searching from products within extensive configurations. You can also manage and update the web contents of the pages through site administration.
Features Of E-Commerce Designing
Any e-commerce website design company emphasizes on the following features -
- Flexible Page Suggestions – Users always look out for holiday discounts, ongoing promotions and specific category or product suggestions to appear while they search from the search bar.
- Related Product Suggestion – On any specific product page, users always scroll down to the bottom to check out similar products or products complimenting the product they are viewing. For example –you are viewing a laptop and as you scroll down, the designing is done in a way it shows you other laptops from similar brands or similar specifications as well as laptop bags and peripherals.
- Sort and Filter – Instead of showing products in never-ending pages, there is a “view all” button as well as sort option to watch the results according to ascending or descending order or popularity regarding cost and arrival. Filtering in respect to size, color and other factors are also available for convenience.
- Proper Descriptions – preview button for quick view, overview with concise descriptions and more specifications about the product and brand are added to maintain transparency with customers.
- Shopping Cart And Wishlist – A dynamic cart page with product image and small description and the price including shipping or delivery charge is shown. “Buy Now” and “Save for later” or “Add to wishlist” is added.
- Shipping and Payment – Both quick shipping and standard shipping option is available for customers. Secure payment gateway with bug fixes enables safe transaction. Finally, e-receipt is generated.
Features Of E-Commerce Developing
The e-commerce website development ensure scalability, performance, functionality and security with following features -
- Customization according to requirement – Analyzing the distinct feature and requirements of different audience and industry, custom development is done for online store, B2C and B2B Portals, auction sites, online marketplace etc.
- Smooth Traffic Navigation – Sites are developed keeping the on-growing demand in mind. The scalable development ensures smooth navigation even when the traffic is high.
- Management maintenance – Catalogue management, Pro-active management and maintenance and retainer based maintenance is incorporated with clean coding so that the sites perform well in all search engines.
- Digital Marketing – Continuous SEO, SMO, CRO, PPC and other optimization after evaluation keep the sites on top lists on search results.
- Responsive and Compatible Interface – Sites are developed to make them compatible with both computer and mobile devices. Bug fixes help maintaining the responsiveness of the pages.
- Admin Panel – the user-friendly admin panel helps urgent updating of products and offers, price changes etc by the owner.
With responsive design, proper cataloguing, quick navigation and secured payment options complemented by strategic promotion, the e-commerce website designing and developing plays its big role in determining the fate of any business.