With the on-growing dependence on mobile apps, the User Interface (UI) and User Experience (UX) have become the most important factors to make the layout engaging, functional and relevant. The mobile app development framework is dependent on both UX and UI where UI is touch-sensitive graphical display of contents, functions, features and apps for enhancing smooth interaction on tablets and Smartphone. On the other hand, the Mobile UX is the optimization framework of a conversion which is customized for the apps on Smartphone. The conversion stage-by-stage, customer journey and usability fall under this category.
So let’s see how the mobile UX strategies work to improve overall experience and optimize conversion.
The first step after reducing the roadblocks is to create a splash screen which is made more interactive and functional with useful tips or onboarding notification. From here your first impression is created and the small yet crisp window of splash screen with only absolutely necessary tips are added so that users don’t need to wait before entering the home page.
The second best foot forward is the home page that is created strategically to appeal to users immediately. The navigation is made consistent, logical and clearly task-oriented. The major parts are highlighted and the secondary parts are hidden behind visible tabs or swipe-off menu.
The mobile apps are different from browser sites with their persistent logging in feature. With high-level personalization and convenience, the apps are created to ask details, whether to save them or not and saving the history of transaction. The apps also make sure that users are not irritated with multiple prompting for signing up.
The UI-UX Design software creates a search tab with extensive search options to help users easily find out what they require. Search suggestions, image search, QR code scanning, keyword search are some of the mostly used features.
The main page of the app is the product page where customers can verify the specifications of the products, view the pictures with often zooming feature available, check user reviews, add to “cart” or “wishlist” and more.
The CTA page is another important feature which is designed with highlighted options for “buy now”, “save for later”, “move to wishlist” and “check out”. The secure encrypted payment gateway is provided for safe transactions and a receipt is generated afterwards. The addition of personal details window and easy “return” policy are also added.
There are various tools available for creating a strong and interactive layout of the apps and while using those tools, some strategies are opted for -
With strategic UX and UI design the mobile apps are made easily navigable, functional, user-friendly and low data consuming.
