Internet and its audience do not wait for anyone –no matter how authentic your post or website is, without a proper ranking, it will never make it to top page of search engines. Search Engine Marketing or SEM is the most effective approach to gain audience traffic for your site so that more and more people are able to recognize your image from the mass. In this context, both SEO (Search Engine Optimization) and SMO (Social Media Optimization) comes in handy as part of the umbrella term of SEM.
The natural process of enhancing the website visibility on the SERPs by implementing content optimization, user-friendly architecture and improving functionality and readability is called SEO.
There are Black Hat SEO (using techniques like hidden text and link, spam link and keyword) and White Hat SEO (using quality contents, HTML optimization and link acquisition), where the latter has high wholesomeness and offers steady long-lasting rank growth.
The primary task of SEO is targeting keyword based on relevance, search volume and competition. Using keyword suggestion tools also help. Now the task begins -
Keyword is used in the title tag that doesn’t exceed 60 characters. A catchy meta-description is used as HTML element on site code. Unique content with sharable features, relevant pictures with Alt attribute helps increasing user-experience. The URLs are made short and descriptive enough to understand and copy.
One of the best SEO Techniques is to omit submissions of free directory and using relevant well-researched links. Quality is what matters over quantity.
Pages on the website are organized and interlinked while using compact anchor text on the links for better understanding. The major search pages are placed higher on information architecture.
The popular websites are looked upon to determine what appeals to users best and to improve accordingly. Promoting other websites or other products also help in getting help from their side in promotion of your site.